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About Priyanka
Rajiv
About Priyanka Rajiv
Studio Priyanka Rajiv is known to
create couture, diffusion and prêt - a - porter that are Indian in
construct yet International in appeal. The signature style of the retail
label displays haute couture featuring Western, Indian and Indo-western
styles. Every creation is a result of close control of aesthetics, form,
fit, function and finish for unparalleled perfection.
Driven by creativity, she was awarded with "Masters of Science of
Textiles and Clothing," and is an alumni of Lady Irwin College, New
Delhi. Redefining fashion with her trend setting designs for over 5 years
now, she has been widely recognized for her own signature style.
Inspired by the traditional Indian art and contemporary design trends, her
ensembles are the perfect embodiment of unique designs and styles. And what
is the most striking feature of Studio Priyanka Rajiv is the fact that - it
strives to express refinement, finesse and elegance with a cause - to revive
the traditional art and craft of India, particularly, the different forms of
embroidery.
She strongly believes that fashion is all about comfort level with
culmination of fabric content, textile evolution, apparel history, concept
and economics - all manifested in new style
Design Philosophy and Areas of Specialization
I shall describe my work as exotic style
giving a true reflection of cultural amalgamation with an unflinching Indian
ethnicity. There is an element of global influence, texture and style into
the design with a strong focus on exhibiting Indian traditional art and
craft. The overall style is pure, simple, ethnic and classic with a feeling
of discovering something every time.
The designs are very instinctive and as such not based on any trends are
being followed to achieve a certain look though, somehow everything falls
into place. My biggest inspiration is life itself.
The silhouettes are mostly fluid, comfortable, minimal and a smart fusion
of eastern and western culture. Harmonious co-existence of diverse/global
elements, unique textures, innovative color schemes and ethnic Indian
craftsmanship is the hallmark of my contemporary classic exotic style.
Product Line
Studio Priyanka Rajiv has also
diversified into designing exclusive kidswear, interiors, lifestyle products
and accessories. The range includes cushion covers, sofa throws, bedspreads
and display fabrics according to the themes and bespoke. Ms.Priyanka has
worked as a creative consultant for various offices and residences.
Exports
After creating a strong presence in the
domestic market, Studio Priyanka Rajiv has recently ventured into exporting
its entire product range to eminent clients in various countries. These
include the Middle East, South Africa and European markets.There has been a
good response from global customers owing to the customized design offering.
Future Plans
After having established goodwill and
patrons in Pune, she aims to make Priyanka Rajiv, a truly global name with
splendid classy designs and expand into a complete fashion house.
Clientele
She is truly a master of fashion and has
achieved a tremendous appreciation. She has organized fashion events and
exhibitions to promote her designer wear and has a clientele, which includes
the clients from Pune city as well as the ensembles are also available at
eclectic boutiques in Chennai, Mumbai and Bangalore. Recently, she designed
an exclusive saree for 'Angelina Jolie' who was in town for the shooting of
her movie, "A MIGHTY HEART".
She knows her job pretty well and has a complete understanding as to what
style would go perfect. Her creativity coupled with her technical strength
makes her the winner that she is.